5.5x ROI and $42K in New Revenue: What 50 LaunchNotes Customers Told Us
Every software vendor claims to deliver ROI. We wanted hard numbers from the people who actually pay us, so we asked them.
We surveyed 100 randomly selected paying LaunchNotes customers. Fifty responded. The short version: LaunchNotes pays for itself several times over. Here are the results, plus the full, anonymized dataset so you can check our math.
The results at a glance
On average, LaunchNotes customers report:
- 5.5x return on investment
- $42K in new revenue
- $32K in prevented churn
- $27K in savings
- 1.2 days saved when shipping new releases
- 3x the views on product announcements
- 2.9x as many announcements
5.5x return on investment
We asked customers to estimate their total return, knowing what they pay for LaunchNotes. The average answer: 5.5x. Three in four reported at least doubling their money.
Why so high? LaunchNotes takes hours of manual work off some of the most expensive people in a software company: product managers, product marketers, and product ops. Give even one of them time back every week and the math adds up fast.
$42K in new revenue
Customers who credited LaunchNotes with new revenue estimated $42K on average. New features are new reasons to buy. Put them in front of prospects and existing customers, and you open upsell conversations and bring stalled evaluations back to life. See how Narmi uses LaunchNotes to drive revenue.
$32K in prevented churn
More than half of customers said LaunchNotes helps them prevent churn, worth $32K on average. Customers who don’t know what’s changed assume nothing has. A steady stream of updates, sent to the right people, proves the product they’re paying for keeps getting better.
$27K in savings
A product manager, product marketer, or product ops lead in a major tech hub can easily cost a quarter of a million dollars a year, fully loaded. Every hour they spend copying updates between tools is an expensive hour. On average, customers save 1.2 days when shipping new releases, and those who reported savings put the total at $27K, from time saved and from cutting back on (or canceling) other tools.
3x the views on product announcements
On average, customers see 3x the viewership on a typical product announcement compared with before LaunchNotes. That’s what happens when you give product updates a dedicated channel instead of burying them in a company blog or a one-off email. Updates stand out, and your customers know exactly where to find what’s new.
2.9x as many announcements
Teams publish 2.9x as many product announcements after switching to LaunchNotes. Modern software teams ship every week, sometimes every day. When announcing a change means fighting a marketing tool, waiting in someone else’s queue, or formatting the same update for three channels, most changes never get announced at all. Make it easy, and teams communicate as fast as they ship.
About the survey
We surveyed 100 randomly selected paying LaunchNotes customers in June and July 2022 and received 50 responses. Customers on LaunchNotes for less than 90 days were excluded. Return, viewership, and announcement figures are averages of each customer’s estimate as a multiple of their baseline. Dollar figures are averages among customers who reported that benefit. All figures are self-reported.
See the full dataset, including every question and anonymized response.
See what LaunchNotes could return for you
Book a demo, or read how teams like Cvent and SpotOn use LaunchNotes.
