Product Operations Glossary

100 Dollar Test is a prioritization method where stakeholders allocate a hypothetical $100 across features to determine their relative importance.

The 10Ps extend the 4Ps (product, price, place, promotion) with people, process, physical evidence, packaging, positioning, performance.

A 2x2 prioritization matrix evaluates options based on impact and effort; high impact/low effort items are prioritized and low impact/high effort items avoided.

Scrum's 3 pillars are transparency (openness), inspection (evaluation), and adaptation (flexibility) to support iterative and incremental development.

The 30/30/30 rule suggests PMs spend equal time on product strategy, working with engineering, and engaging customers/stakeholders.

The 4 Core Values of SAFe (Scaled Agile Framework) are: Alignment, Built-in Quality, Transparency, and Program Execution, which guide decision-making and behavior.

4DX focuses teams on wildly important goals, acting on lead measures, tracking progress visibly, and holding regular accountability meetings.

The 4 Ds of time management: Do important tasks now, Defer low priority items, Delegate when possible, Delete unnecessary tasks.

The 5 Ws and H (Who, What, When, Where, Why, How) are fundamental questions used to gather key information about an event or situation.

The 5Ws 1H framework asks Who, What, When, Where, Why, and How to gather essential information about an event, problem, or task.

A/B testing compares two versions of a webpage or app to determine which performs better based on user engagement, conversion rates, or other metrics.

The AARRR (Acquisition, Activation, Retention, Referral, Revenue) framework focuses on key metrics for a startup's growth and revenue generation.

AI that analyzes customer feedback from various sources to identify trends, sentiment, and insights to inform product and service improvements.

An AI Product Manager guides the development of AI-powered products, ensuring they meet user needs and align with business goals.

An API (Application Programming Interface) allows different software applications to communicate and exchange data with each other.

An API Product Manager oversees the strategy, development, and success of API products, ensuring they meet user needs and drive business value.

ARPU (Average Revenue Per User) measures the average revenue generated per customer or user over a specified period, typically a month or year.

Acceptance criteria are predefined requirements that must be met for a user story or feature to be considered complete and acceptable by stakeholders.

An acceptance test verifies that a system meets predefined acceptance criteria and end-user requirements before the product is released or accepted.

A collaborative approach where acceptance tests are defined prior to development to ensure customer requirements are met.

An Action Priority Matrix categorizes tasks into Quick Wins, Major Projects, Fill Ins, and Thankless Tasks based on effort and impact to prioritize effectively.

Adaptive Software Development (ASD) is an agile methodology that emphasizes continuous learning, adaptation, and collaboration over rigid planning.

Advanced roadmaps are visual representations of a product or project's long-term plan, including key initiatives, milestones, and dependencies.

An affinity diagram organizes data, ideas, or issues into related groups to uncover themes and patterns for better understanding and decision-making.

Affinity grouping is a technique for sorting items or ideas into related categories based on their natural relationships to identify patterns and themes.

Agile is an iterative approach to project management and software development that emphasizes flexibility, collaboration, and continuous improvement.

Agile Advantage refers to the benefits of adopting an agile approach, such as increased flexibility, faster delivery, and better alignment with customer needs.

Agile best practices include frequent communication, iterative development, continuous testing, regular feedback, and a focus on delivering value to customers.

An Agile Business Analyst collaborates with stakeholders to define requirements, user stories, and acceptance criteria, ensuring alignment with business goals.

Agile ceremonies are regular events that facilitate communication and collaboration, such as sprint planning, daily stand-ups, reviews, and retrospectives.

Agile conversations are open, collaborative discussions that promote transparency, feedback, and continuous improvement within agile teams and stakeholders.

The Agile Definition of Done (DoD) is a shared understanding of the criteria that must be met for a user story or feature to be considered complete and deliverable.

Agile design is an iterative approach that incorporates user feedback and adapts the design incrementally to create solutions that meet evolving needs.

An agile developer is a team member who embraces agile principles, collaborates closely with others, and delivers software incrementally and iteratively.

An Agile environment is characterized by flexibility, collaboration, and iterative development, enabling teams to adapt quickly to change and deliver value.

An agile framework provides a structure of practices and processes that embodies agile principles to guide teams in iterative, collaborative project delivery.

An agile glossary is a collection of terms and definitions commonly used in agile methodologies to ensure a shared understanding among practitioners.

Agile IT applies agile principles to manage IT infrastructure and operations, enabling flexibility, collaboration, and rapid response to change.

The Agile Iron Triangle represents the balance between scope, time, and cost in agile projects, emphasizing flexibility in scope to meet deadlines and budgets.

Agile leadership empowers teams, promotes adaptability, and focuses on delivering value in an agile environment through servant leadership.

The Agile Manifesto outlines 4 values and 12 principles emphasizing individuals, working software, collaboration, and responding to change.

Agile marketing applies agile principles to create, test, and optimize marketing campaigns quickly based on data and customer feedback.

An agile marketing team is cross-functional, collaborative, and adaptive, using sprints to deliver marketing campaigns and content.

Agile metrics measure team performance, productivity, quality, and value delivery to track progress and identify areas for improvement.

An agile mindset values flexibility, collaboration, customer-centricity, and continuous improvement over rigid plans and processes.

Agile portfolio management aligns strategy with execution by managing a mix of projects using agile principles to optimize value delivery.

Agile principles prioritize customer satisfaction, welcome change, deliver working software frequently, and promote sustainable development.

Agile product development is an iterative approach that builds products incrementally, emphasizing flexibility, collaboration, and rapid response to change.

Agile product management involves guiding product development using agile principles to deliver customer value incrementally and iteratively.

The Agile Product Owner is responsible for maximizing product value by prioritizing the backlog and ensuring the team delivers value.

The Agile Release Train (ART) aligns multiple agile teams to a common mission and vision, providing a framework for delivering value at scale.

An agile retrospective is a meeting where the team reflects on their process to identify improvements and create a plan to implement them.

An agile roadmap is a high-level visual plan that maps out product goals and initiatives, allowing for flexibility as priorities change.

Agile roles include the Product Owner, Scrum Master, and Development Team, each with specific responsibilities to ensure team success.

Agile software development delivers working software incrementally and iteratively through collaboration and adaptive planning.

An Agile spike is a time-boxed investigation or experiment to gather information, reduce uncertainty, or test a concept before full implementation.

An agile sprint is a short, time-boxed iteration in which a team works to complete a set amount of work, delivering a potentially shippable product increment.

Agile themes group related user stories or features to provide a high-level view of product initiatives and aid in strategic planning.

Agile transformation is the process of transitioning an organization's culture and processes to embrace agile values and principles.

Agile values include individuals and interactions, working software, customer collaboration, and responding to change over following a plan.

Agile at Scale refers to applying agile principles and practices across multiple teams and larger organizations to achieve enterprise-wide agility and benefits.

Agile focuses on adaptability and delivering value incrementally, while Lean emphasizes reducing waste and optimizing the flow of value.

Agile is iterative and adaptive, while Waterfall follows a linear, sequential approach with distinct phases and less flexibility.

Alpha testing is an early stage of software testing where internal teams test the product to identify and fix bugs before beta testing.

An analytics dashboard wireframe is a visual guide outlining the layout and elements of a dashboard displaying key metrics and data.

Annual churn rate is the percentage of customers who stop using a product or service over a year, indicating customer retention.

Annual Contract Value (ACV) is the average annual value of a customer contract or subscription, normalized to a 12-month period.

An annual product roadmap outlines the planned features, releases, and initiatives for a product over the course of a year.

ARR is the total amount of revenue expected to be generated from all active subscriptions or contracts over a 12-month period, a key metric for SaaS businesses.

The Ansoff Matrix is a strategic planning tool that identifies growth opportunities through market penetration, development, and diversification.

Artificial Intelligence (AI) refers to the development of computer systems that can perform tasks that typically require human intelligence.

An Assistant Product Manager supports the product team in managing the product lifecycle, from ideation to launch, and assists in driving product success.

An Associate Product Manager assists in managing the product lifecycle, working with cross-functional teams to develop and launch products that meet customer needs.

An Associate Product Marketing Manager assists in developing and executing marketing strategies to promote products, drive adoption, and increase market share.

Assumption mapping is a technique used to identify and evaluate the assumptions underlying a project, product, or decision to manage risk and uncertainty.

An Assumption Matrix identifies and prioritizes key assumptions about a product or business, helping to validate or invalidate them.

An augmented product includes additional features, services, or benefits beyond the core product to enhance its value and differentiation.

B2B (Business-to-Business) marketing targets other businesses as customers, focusing on building relationships and demonstrating value.

B2B SaaS (Business-to-Business Software as a Service) provides cloud-based software solutions to businesses on a subscription basis.

The back end refers to the server-side components of an application, handling data processing, storage, and business logic.

A backlog is a prioritized list of features, user stories, or tasks that a development team plans to work on in an agile project.

Backlog grooming is the process of refining, prioritizing, and maintaining the backlog to ensure it reflects the most valuable work.

Backlog refinement involves adding detail, estimates, and order to backlog items to ensure the team understands the work ahead.

A recurring event where the development team reviews, clarifies, and breaks down backlog items to ensure a shared understanding of the work ahead.

A baseline is a reference point that represents the current state of a project or product, used to measure progress and performance.

Behavior-Driven Development (BDD) is a software development approach that focuses on defining and testing the desired behavior of a system.

Behavioral product management applies behavioral science principles to understand user behavior and design products that drive desired actions.

Behavioral segmentation divides a market into segments based on customer behaviors, such as purchase patterns or product usage.

A standard or point of reference used to compare and evaluate performance, quality, or value, often based on industry best practices or competitor analysis.

Best practices include prioritizing customer needs, leveraging data, collaborating cross-functionally, continuously improving, and adopting agile methods.

Beta testing is a pre-release testing phase where a select group of external users test the product to provide feedback and identify issues.

A Bill of Materials (BOM) is a comprehensive list of raw materials, components, and assemblies required to manufacture a product.

The BCG Growth-Share Matrix is a portfolio management tool that helps companies decide how to allocate resources based on market share and growth.

Brainstorming is a creative group problem-solving technique that encourages generating a large number of ideas without judgment.

A brainstorming meeting is a focused session where team members collaborate to generate ideas and solutions for a specific problem or goal.

Branching is a version control concept where developers create separate lines of development to work on features or fixes independently.

Brand equity is the commercial value derived from customer perception of a brand name, based on factors like awareness, loyalty, and associations.

A brand extension strategy involves using an established brand name to launch new products or enter new markets, leveraging brand equity.

A brand manager oversees the development, positioning, and performance of a brand to drive growth, increase market share, and build customer loyalty.