Roadmapping
30 Product Roadmap Examples from Real Products
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A product roadmap is a the best place to communicate upcoming product developments to any audience you choose to share with: customers, internal stakeholders, partners, and more.
In this guide, we will explore 30 product roadmap examples from companies that are implementing them well and why each one of them stands out. We’ve also included a template you can use to build your own and offer transparency for your progress.
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Product roadmap template
An effective product roadmap is simple enough for the intended audience to understand. At the same time, it includes crucial details about the project’s status, target release dates, problem areas, and important milestones to show what’s happening and what’s on the agenda.
Furthermore, it is a living document that contains the following essential components that both business and technical audiences will find useful:
- Product vision: A long-term view of what the organization wants the product to be in the future
- Strategy: A high-level product plan tied to overarching business goals and priorities
- Goals: S.M.A.R.T product goals (or business goals) that show what the company aims to accomplish with the product
- Features and functionalities: It’s essential to articulate the product’s features to inform and guide execution and tracking.
- Timelines: The roadmap often includes specific dates (or at least timeframes) and milestones by which the stated goals and planned features should be achieved.
These are the five core components we’ve looked at in detail to compile the following list of the best public roadmap examples out there.
Product roadmap examples
Eden
Courier
What they do: Courier offers an API for email, SMS, web, and mobile push notifications.
Public product roadmap page: https://updates.courier.com/board
What we like: Courier's product roadmap does a great job at providing a great level of detail and images to accompany both recently-released and upcoming features. You can also take a look at how they distribute the categories for better clarity and easy roadmap management.
CoScreen
What they do: CoScreen is a screen-sharing tool that’s aimed at facilitating remote collaboration for technical teams.
Public product roadmap page: https://updates.coscreen.co/board
What we like: Given their business completely relies on highly visual communication, CoScreen’s public roadmap naturally aligns with this vision. We’re huge fans of the GIFs they’re using for complete releases.
Eden
What they do: Eden is a people success and workplace management platform that aims to create delightful employee experiences every day.
What we like: Not only are they helping customers delight their employees, but also, they’re impressing their own users through one of the most complex roadmaps you’ll see on this list. Every single feature or update, no matter how small, makes it onto the public roadmap. To bring some organization into all this, they added a separate Ideas section where users can upvote suggested features.
ArborXR
What they do: ArborXR is a device management solution that lets you remotely manage AR & VR devices, deploy content, and guide what your users see and do in a headset.
Public product roadmap page: https://updates.arborxr.com/board
What we like: The perfect public product roadmap? Pretty much this one. Here’s an ultra-polished example of impactful screenshots and just the right amount of details on each feature. We also love how they don’t shy away from having multiple categories for the same feature to make sure they are visible to everyone using them.
Buildertrend
What they do: Buildertrend is a leading construction management software that aims to connect teams, improve project efficiency, and increase profits for their clients.
Public product roadmap page: https://buildertrend-publicroadmap.launchnotes.io/board
What we like: While most software product roadmap examples in this list follow a classic Kanban board format, Buildertrend opts for a structure similar to a timeline that gets you to go through the roadmap in a logical order. In fact, they even have an introductory Welcome section to get users up to speed with how the public roadmap and feedback portal works. The categories they use are also super fun, paired with emojis which make news and improvements stand out. And their level of attention to what goes into their product roadmap doesn’t end here. The actual feature descriptions are highly detailed and almost always paired with screenshots and extra contact info.
SPARK
What they do: SPARK is an innovative solution for business lending in your own community, helping businesses capture leads and keep everyone on the same page.
Public product roadmap page: https://updates.lendwithspark.com/board
What we like: While they keep their product roadmap simple, SPARK is big on making sure everything is super clear. They have a separate Under Consideration section where users can vote on previously suggested features.
Structurely
What they do: Structurely is a SaaS company that provides lead qualification as a service. Their promise is to help you convert 17% of all leads to qualified appointments through long-term follow-ups and two-way conversations.
What we like: This is a perfect example of a small team that’s dedicated to regularly updating their public product roadmap. Don’t forget to check out how they make their announcements for more detailed posts.
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Zeaeye
What they do: Zeaeye is a maritime safety company based in Denmark and primarily sells to Danish companies.
Public product roadmap page: https://zeaeye.launchnotes.io/board
What we like: Need a public roadmap in a different language? Can do. Zeaeye’s posts accurately reflect the current status of feature development while making use of creative emojis like ⚠️ to highlight the important updates everyone should read.
SafetyChain
What they do: SafetyChain is an enterprise solution for plant production, quality, and compliance that’s available on all devices.
Public product roadmap page: https://improvements.safetychain.com/board
What we like: While most companies tend to get creative with how they name their feature cards, SafetyChain opts for short titles that often simply reference the feature’s name. This is a good option if you regularly work on multiple different features at the same time and want to save your users from having to read your entire roadmap to spot one they’re interested in.
Vowel
What they do: Vowel is a tool that aids video conferencing and meeting transcription without the need to download extra software.
What we like: Loads of small elements make this public product roadmap stand out: categories that are easy to spot thanks to their emojis, short and clear titles, and four different columns on the Kanban board to tell customers exactly where a feature is at right now. While there are no details on the features this time, each new launch comes with a more detailed announcement that ensures the specs get in front of the final user.
Buffer
What they do: Buffer is essentially a social media toolkit for small businesses but, as a company, they’re also big promoters of remote work as well as work transparency.
Public product roadmap page: https://trello.com/b/PDIV7XW3/buffer-transparent-product-roadmap
What we like: In line with their transparency policy, this public roadmap gives you a look at all the conversations going on around a feature. This way, you can see which users support a functionality, every step of the way. The Buffer roadmap is also the most extensive example of an About The Roadmap section done right. Not only do they have an intro, but they also talk about what each label and coloring option means.
Evidos
What they do: Evidos is a SaaS tool that lets businesses provide proof for their digital transactions through digital signatures, online IDs, and login solutions.
Public product roadmap page: https://product.evidos.com/board
What we like: Evidos opts for only adding details to features In Development or Complete. This is an option you’ll want to consider if you want to make sure you’re not wasting time on developing a feature whose development hasn’t been confirmed. Also worth noting is the functionality of separating the roadmap from the list of feature ideas users can upvote and one day see on the roadmap.
Nuon
What they do: Nuon is a solution that allows you to view current apps in all of your customers' cloud accounts, without needing to spend a lot of time to refactor them.
Public product roadmap page: https://updates.nuon.co/board
What we like: Consistent images. That’s what best defines this public roadmap. Every card comes with an image that makes it easier to skim through everything. No need to spend a lot of time and resources on these. A title and icon will be just enough for users to easily recognize what you’re talking about.
Tappin
What they do: Tappin provides digital solutions for event management and registration, whether you want to host these online or in person.
Public product roadmap page: https://tappin.launchnotes.io/board
What we like: Tappin is a small team, so they keep their roadmap super simple, making it easier to manage while still providing the transparency their users need.
Teamwork
What they do: Teamwork offers project management software with complex features.
Public product roadmap page: https://www.teamwork.com/roadmap
What we like: Teamwork opts for a mix of recent updates and roadmap on a single page. This is usually difficult to do as boards can become cluttered. Teamwork pulls it off with a blend of visual elements and categories.
GitHub
What they do: GitHub is an Internet hosting platform used for software development and version control through Git.
Public product roadmap page: https://github.com/github/roadmap
What we like: Talk about using your own product whenever you can. GitHub hosts the roadmap through a repository on their own platform. They also have a highly-welcomed introductory section to clarify the purpose and structure of the roadmap.
New Relic
What they do: New Relic is a cloud-based software that helps you monitor, debug, and improve the performance of your tech services.
Public product roadmap page: https://newrelic.com/futurestack
What we like: New Relic takes their public product roadmap to the next level by hosting live events where they present them. This is a community play that helps New Relic connect with their users, offer hands-on workshops, and highlight what’s next on the roadmap.
Qualtrics
What they do: Qualtrics is building a single system of record for experience data, helping companies manage products, customers, employees, and brand experiences within a single solution.
Public product roadmap page: https://www.qualtrics.com/product-updates
What we like: The first thing that stands out with this product roadmap is the subtle note on how often the roadmap is updated. This gives visitors a cue of when they should check out the roadmap and make sure they have something new to see. The various calls-to-action that they use are also worth considering for your own roadmap. These prompt the community [aka the people who are likely to be more interested in feature updates] to sign up and receive news and notifications in the future.
Shopify API
What they do: Separately from the Shopify we know, the organization’s API solution gives developers the tools they need to build on top of the popular e-commerce platform.
Public product roadmap page: https://hydrogen.shopify.dev/roadmap/
What we like: We appreciate the creative approach of presenting the sample product roadmap in an article-like format. This ensures readers will look through the information in a logical order and can fully understand why each change is happening.
Unit
What they do: Unit is a banking-as-a-service software that allows developers to embed strong financial functionalities into their products.
Public product roadmap page: https://updates.unit.co/board
What we like: Unit’s public roadmap impresses through its brand consistency. It stays loyal to the brand's own identity [e.g. colors, fonts, etc.] by ensuring the design of the roadmap page fully aligns with the rest of the website.
Correlated
What they do: Correlated is a tool that helps revenue teams achieve self-serve conversions, expand their revenue, and find more cross-selling opportunities.
Public product roadmap page: https://correlated.launchnotes.io/board
What we like: We love the brand alignment between the website and this public roadmap. But the most noteworthy aspect is the categories which are divided by role [e.g. FOR GROWTH TEAMS, FOR DATA TEAMS, etc.]. This way, users belonging to a certain team will instantly know which features are of interest to them.
Vectorworks
What they do: Vectorworks is a design software that supports collaborative design processes for architecture, entertainment, and landscaping professionals.
Public product roadmap page: https://www.vectorworks.net/en-US/public-roadmap
What we like: The Vectorworks team goes the extra mile to make sure they’re getting feedback from as many people as possible. For each feature or enhancement in this public product roadmap example, they ask customers how important that change is and if they want to share additional comments.
Simple Analytics
What they do: Simple Analytics is a Google Analytics alternative focused on providing better privacy for a website’s users.
Public product roadmap page: https://simpleanalytics.com/roadmap
What we like: You actually get to discuss the features as a user. Each feature comes with a GitHub link where customers can see the details of the upcoming release and discuss it with the team or among each other.
Atlassian
What they do: Atlassian is a software organization that develops apps and platforms for various team types including project managers and software development professionals.
Public product roadmap page: https://www.atlassian.com/roadmap/cloud
What we like: Atlassian is a complex organization, but they manage to list the roadmap for each of their products. How do they do it? First, they divide their offering into two: Cloud and Data Center. Then, customers have the option to add multiple filters to get to the roadmap they’re interested in. These filters include exact product type, category, and status. Seems like a lot, but this is simply the only option when you’ve got so many products to handle.
Storyblok
What they do: Storyblok is a headless CMS with its own API that supports developers in their goal to build anything, publish everywhere, and integrate with all possible tools out there.
Public product roadmap page: https://www.storyblok.com/roadmap
What we like: This product roadmap example stays focused on the most recent features. This means you’ll only see the updates from recent months as well as functionalities and fixes that are 100% going to happen. This is a good option if you want to offer more clarity into the process, but feel free to pair it with an archive of past releases and a system for upvoting up-and-coming features.
Juni
What they do: Juni provides financial services like multi-currency accounts, virtual cards, and banking, accounting, or advertising integrations.
Public product roadmap page: https://www.juni.co/roadmap
What we like: Besides the top-notch visuals of this roadmap, take note of how each feature is paired with its benefits. This allows Juni to start promoting early by immediately telling users how a new feature is going to help them.
Autodesk
What they do: Autodesk builds tools and services for industries like architecture, engineering, media, construction, education, manufacturing, and entertainment.
Public product roadmap page: https://makeanything.autodesk.com/3dsmax
What we like: Here’s one specific example of how they simplify their roadmap announcement process for their 3ds Max product. Announcements for future releases are made roughly every quarter and always come with a complex separate page that gets into the details of what a feature will do and how it will work.
Microsoft 365
What they do: Microsoft 365 is a suite of tools that help both individuals at home and professionals at work handle their productivity challenges.
Public product roadmap page: https://www.microsoft.com/en-us/microsoft-365/roadmap
What we like: Since this is a tool that attracts a lot of attention from diverse user types, their filters reflect just that. You can directly choose among different device types, platforms, products, and more. On top of this, each feature card comes with extra details like a feature ID to make it easier to identify in case a user might have a question about it.
Angular
What they do: Angular is a free, open-source web and mobile app framework built by the Angular Team at Google in collaboration with several other individuals and organizations.
Public product roadmap page: https://angular.io/guide/roadmap
What we like: This product roadmap presentation example made it onto our list thanks to its simplicity. Angular relies on their documentation to get used by millions of developers. Hence, this is the best place for them to place their roadmap. It’s in the very place where its users spend a lot of their time and it’s in the same exact format as the product.
Front
What they do: Front is a SaaS company building a shared email inbox and calendar tool for teams of all sizes.
Public product roadmap page: https://portal.productboard.com/gf59pkqrbumehmcn7ueixwbu/tabs/1-under-consideration
What we like: We love how each feature is categorized under a core functionality. Additionally, looking at features that have been released already, it’s worth noting the level of detail they have added to each feature.
Stand up a product roadmap just like these, with LaunchNotes
Plenty of the product roadmaps you saw on this page are powered by LaunchNotes.
LaunchNotes makes it simple to stand up a fully-featured and dynamic product roadmap. Provide every relevant stakeholder–from end users to enterprise customers to key executives–the ability to see, follow, engage with, and leave feedback on your product roadmaps
Many product teams and managers struggle to share product roadmaps and announce new features to their intended audience. LaunchNotes eliminates this struggle with a centralized, user-friendly platform for all product roadmaps and change communications.
Ideal for both product managers and marketers, LaunchNotes enables these specialists and their teams to sharpen their launch messaging and build buzz around upcoming launches. They can even drive feature adoption and engagement and measure the impact of each message to ensure successful messaging and a successful launch.
Request a demo to see how LaunchNotes can help you reach the right users with the right message at the right time, every time.
