Product Operations

Continuous Delivery (CD)

What is Continuous Delivery (CD)?
Definition of Continuous Delivery (CD)
Continuous delivery is a software engineering practice focused on building well-tested, deployable codebases capable of releasing incremental changes to production environments quickly in sustainable automated ways rather than infrequent, large bundled releases allowing teams to safely iterate products faster.

Continuous Delivery (CD) is a software engineering approach in which teams produce software in short cycles, ensuring that the software can be reliably released at any time. It aims at building, testing, and releasing software with greater speed and frequency. The approach helps reduce the cost, time, and risk of delivering changes by allowing for more incremental updates to applications in production.

A straightforward and repetitive delivery process in product management and operations is essential for the successful implementation of CD. This process is characterized by the development, testing, staging, and production stages. Each of these stages is associated with specific operations and responsibilities within the product management team.

Definition of Continuous Delivery

Continuous Delivery is a methodology used in software development to ensure that software can be released to production at any time. It involves the automation of all stages of software production, from integration, testing, and deployment, to ensure rapid, reliable, and repeatable push to production. Continuous Delivery makes the entire software development process more responsive to business needs.

From a product management perspective, Continuous Delivery could be seen as a set of practices designed to ensure that applications are always deployable, and that every change to the system is releasable. The goal of CD is to enable a constant flow of changes into production via an automated software production line. The CD pipeline is what makes it possible to deliver the increments of the software reliably and efficiently.

Continuous Integration vs Continuous Delivery vs Continuous Deployment

Continuous Integration (CI) is a coding philosophy and set of practices that drive development teams to implement small changes and check in code to version control repositories frequently. Because most modern applications require developing code in different platforms and tools, the team needs a mechanism to integrate and validate its changes.

Continuous Delivery, on the other hand, is an extension of continuous integration to make sure that you can release new changes to your customers quickly in a sustainable way. This means that on top of having automated your testing, you also have automated your release process and you can deploy your application at any point of time by clicking on a button.

In contrast to Continuous Delivery, Continuous Deployment goes one step further by deploying all changes that pass the automated tests. This means that every change that is introduced (via merged pull-requests) is released to your customers. There's no human intervention, and only a failed test will prevent a new change to be deployed to production.

Benefits of Continuous Delivery

Continuous Delivery offers numerous benefits for software development, including faster time to market, higher quality products, lower costs, and more reliable releases. All of these benefits are essential for organizations looking to compete in today's ever-changing digital landscape.

By automating the software delivery process and making it repeatable and reliable, you can drastically reduce the overall production time and make sure that your product is always ready for release. This can give you a significant competitive advantage by allowing you to respond to market changes more quickly than your competitors.

Increased Efficiency

One of the main benefits of Continuous Delivery is the increase in efficiency it brings to software development teams. By automating the majority of the delivery process, teams are freed up to focus on what they do best: creating great software. This not only speeds up the development process but also reduces the risk of human error, making the entire process more reliable.

Additionally, because the process is automated, it can be repeated as often as necessary, which means that the team can work on improving the product continuously. This constant iteration allows for continuous improvement, which can lead to a higher quality product over time.

Reduced Risk

Another significant benefit of Continuous Delivery is the reduction in risk that it brings. Because the process is automated and repeatable, it is much less likely that a software release will fail. And even if a release does fail, the team can quickly identify the problem and fix it, reducing the impact on the end user.

Furthermore, because the team is constantly working on improving the product, they can respond to changes in the market or feedback from customers much more quickly. This means that the product is always up to date and meeting the needs of its users, reducing the risk of customer dissatisfaction.

Implementing Continuous Delivery

Implementing Continuous Delivery requires a shift in mindset from the traditional way of developing software. It requires a commitment to automating the delivery process and ensuring that the team is always working on improving the product. This can be a significant change for some organizations, but the benefits are well worth the effort.

There are several key steps to implementing Continuous Delivery, including setting up a delivery pipeline, automating the testing process, and integrating the process into your daily work. Each of these steps requires careful planning and execution, but with the right approach, you can successfully implement Continuous Delivery in your organization.

Setting Up a Delivery Pipeline

The first step in implementing Continuous Delivery is to set up a delivery pipeline. This is the path that your software takes from when a change is made to when it is released to the end user. The delivery pipeline includes all the stages of the delivery process, from integration, testing, and deployment.

Setting up a delivery pipeline involves defining the stages of the process, determining the tasks that need to be completed at each stage, and automating these tasks as much as possible. This requires a deep understanding of your software development process and a commitment to automating as much of the process as possible.

Automating the Testing Process

Once you have set up your delivery pipeline, the next step is to automate the testing process. This involves setting up automated tests that can be run at each stage of the delivery process. These tests should be designed to catch any issues or errors that might prevent the software from being released.

Automating the testing process requires a commitment to quality and a deep understanding of the software being developed. It also requires a robust testing framework that can handle the complexity of your software and the frequency of the tests. With the right approach, automated testing can significantly improve the reliability of your software releases.

Integrating Continuous Delivery into Your Daily Work

The final step in implementing Continuous Delivery is to integrate it into your daily work. This means making it a part of your team's workflow and ensuring that everyone understands the process and their role in it. This can be a significant change for some teams, but with the right training and support, it can be a smooth transition.

Integrating Continuous Delivery into your daily work also means constantly monitoring the process and looking for ways to improve it. This requires a commitment to continuous improvement and a willingness to adapt and change as necessary. With the right mindset, Continuous Delivery can become a natural part of your software development process.


Continuous Delivery is a powerful approach to software development that can drastically improve the efficiency and reliability of your software releases. By automating the delivery process and making it repeatable and reliable, you can reduce the risk of failed releases and ensure that your product is always ready for release.

Implementing Continuous Delivery requires a shift in mindset and a commitment to automation and continuous improvement. But with the right approach, you can successfully implement Continuous Delivery and reap the many benefits it offers. From increased efficiency to reduced risk, Continuous Delivery is an essential tool for any software development team.