The infrastructure connecting product teams to their customers.

Every team ships. Not every team communicates. We're closing that gap.

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Powering elite product orgs at

Every company is a software company

Product teams have never shipped faster. AI is accelerating development cycles, compressing timelines, and raising the volume of releases every team is expected to deliver.

But speed without communication creates a different problem. Customers can't adopt what they don't know exists. GTM teams can't support what they weren't told was coming. The gap between what gets built and what gets communicated is widening.

At LaunchNotes, we're building the infrastructure that closes that gap. A platform where feedback, roadmap, and release communication connect seamlessly — so every stakeholder knows what's shipping, why it matters, and what to do next.

Founded in 2020, LaunchNotes is trusted by hundreds of product teams — including Cvent, Toast, Atlassian, Cars.com, and Impact — to turn every release into a moment their customers actually experience.

Leadership

LaunchNotes is led by product, marketing, and operations leaders who have worked inside the release communication problem firsthand. Our team brings experience from fast-moving software companies where product changes, customer communication, and internal alignment all had to work at scale.

Tyler Davis

Co-founder, CEO

Jake Brereton

Co-founder, COO

Evan Michner

Director of Product

Adam Wardlow

Director of Product Marketing

Jack Sneeringer

Director of Sales

SPoton experienced

Shorter deal cycles on new business


13% increase in CSAT


48% email open rates


Accelerated account expansion


“LaunchNotes has enabled us to build a standardized process for internal release readiness and enablement at scale.”

Melissa Edmonds

VP of Product Operations, SpotOn

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Our backers

Insight Partners logo with 'INSIGHT' in orange and 'PARTNERS' in dark gray below it.

Insight Partners

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Cowboy Ventures

Atlassian Ventures logo with blue symbol and text on black background.

Atlassian Ventures

Bull City Venture Partners logo with BCVP initials on black background.

Bull City Venture Partners

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New Normal

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Essence

Angel Investors

Tim Chen

Managing Partner, Essence Ventures

Former Founder & CEO, Hyperpilot

Go to Tim Chen's LinkedIn

Lin-Hua Wu

SVP & Chief Communications & Marketing Officer, General Motors

Go to Lin-Hua Wu's LinkedIn

Eric Wittman

CEO, VSCO

Go to Eric Wittman's LinkedIn

Scot Wingo

CEO, ReFiBuy

Go to Scot Wingo's LinkedIn

Steve Klein

Co-Founder, Statuspage

Go to Steve Klein's LinkedIn

Kamakshi Sivaramakrishnan

Advisor, Snowflake

Go to Kamakshi Sivaramakrishnan's LinkedIn

Jay Simons

General Partner, BOND Capital

Former President, Atlassian

Go to Jay Simons' LinkedIn

Nick Mehta

EIR, Bessemer Venture Partners

Go to Nick Mehta's LinkedIn

Sri Viswanath

Founder & CEO, Sycamore Labs

Go to Sri Viswanath's LinkedIn

Leighanne Levensaler

Founder, Calibogue Advisors

Go to Leighanne Levensaler's LinkedIn

Viral Bajaria

Co-Founder & CTO, 6sense

Go to Viral Bajaria's LinkedIn

Akash Garg

Advisor, Electric Capital, Former Engineering Leadership; Uber, Afterpay, Block

Go to Akash Garg's LinkedIn

Sean Regan

SVP Product and Solution Marketing, ServiceNow

Go to Sean Regan's LinkedIn

Steve Elliott

Founder & CEO, Dotwork

Go to Steve Elliott's LinkedIn

Paul Slade

Co-founder, Roev, Former Head of Platform Engineering, Atlassian

Go to Paul Slade's LinkedIn

Daniel Liem

Advisor, Decagon Former Co-founder, Gentrace

Go to Daniel Liem's LinkedIn

Stella Garber

Co-Founder and CEO, Hoop

Former Head of Marketing, Trello

Go to Stella Garber's LinkedIn

Shamit Patel

Advisor, Former PM Leader, Microsoft, Twitter, Uber

Go to Shamit Patel's LinkedIn

Laura Spiekerman

Co-Founder, Alloy

Go to Laura Spiekerman's LinkedIn
Advisors

Al Lieb

Co-Founder of Evite, ClearSlide, and Gixo

Go to Al Lieb's LinkedIn

Matt Hodges

Head of Product Marketing Craft, Atlassian

Former SVP Marketing, Loom & Intercom

Go to Matt Hodges' LinkedIn

Dan Chuparkoff

Product Lead, Google

CloudFormer GM, Atlassian

Go to Dan Chuparkoff's LinkedIn

Jim Stoneham

Partner, SignalFire

Former CMO, Stripe & New Relic

Go to Jim Stoneham's LinkedIn

Scot Wingo

Co-Founder & CEO, Spiffy

Former CEO, ChannelAdvisor

Go to Scot Wingo's LinkedIn

Frequently Asked Questions

The most direct route is a 30-minute demo with an account executive, booked through the demo page by entering your work email and choosing a time.

If you'd rather explore first, the Product Ops Playbook, the customer stories, and the release notes and roadmap examples on the blog show how teams actually run this in practice, and the podcast goes deeper on product communication strategy.

Whether you're evaluating a release communication tool for the first time or trying to scale a process you already have, starting with the material closest to your situation makes the conversation more useful once you do book.

LaunchNotes is rated highly on the major software review platforms, with published ratings on G2, Capterra, and GetApp, and it has been recognized in category awards for feedback management.

Those ratings come from the product teams using the platform daily, which for buyers comparing product communication tools is a more useful signal than vendor claims.

The customer stories point the same direction, with published outcomes including a 300 percent increase in product engagement, a 13 percent lift in CSAT, and measurable gains in feature adoption and team alignment.

Aligning stakeholders across the lifecycle means making sure everyone, from Engineering to Product, Sales, Support, Marketing, and customers, understands the what, when, and why of every product change at the right moment.

Too often, that context lives in scattered Slack messages, email threads, and outdated slide decks, leaving teams misaligned and customers confused. LaunchNotes centralizes roadmaps, announcements, and feedback so every audience stays informed without manual effort, and that continuous alignment prevents the silos that derail launches and erode trust.

By giving each stakeholder the right information throughout the product development lifecycle, we help organizations move faster, communicate more clearly, and deliver a more cohesive experience for both internal teams and end users.

Yes. LaunchNotes is SOC 2 Type II certified and built for the security, scale, and governance requirements larger organizations bring to a vendor review.

That includes SAML for both admins and subscribers, audit logs, role-based permissions, JWT and SSO authentication, secure assets, a data processing addendum, GDPR compliance, custom SLAs, and vendor security review support with SOC 2 report access. On the product side, it supports multiple product lines, multiple LaunchNotes pages, segmented audiences, and granular publishing permissions.

Enterprise teams choose it because it clears procurement without forcing them to give up the polish of a modern communication platform.

Most companies treat product communication as an afterthought, a changelog to be filled in once the work is done. LaunchNotes treats it as infrastructure.

The argument behind that is straightforward: product teams have never shipped faster, AI is compressing development cycles further, and speed without communication just creates a different problem. Customers can't adopt what they don't know exists, and go-to-market teams can't support what they were never told was coming.

So the platform keeps feedback, roadmap, and release communication connected across the entire lifecycle rather than firing once at the moment of release. Reframed that way, product communication stops being a documentation task and becomes a growth function.

LaunchNotes is backed by institutional investors including Insight Partners, Cowboy Ventures, Atlassian Ventures, Bull City Venture Partners, New Normal, and Essence. It's also supported by angel investors and advisors drawn from Atlassian, Google, Stripe, Snowflake, ServiceNow, 6sense, Statuspage, and General Motors, among others.

For enterprise buyers running a vendor review, the credibility of the people backing a platform is part of the diligence, and that roster reflects deep operator experience in exactly the problem LaunchNotes solves.

Combined with SOC 2 Type II certification and a clear product direction, it gives buyers a reasonable basis for treating LaunchNotes as a long-term platform decision.

LaunchNotes is used by hundreds of product teams, from venture-backed startups to large enterprise software organizations. Named customers include Cvent, Toast, Atlassian, Cars.com, and Impact, alongside published case studies with SpotOn, Cvent, Loom, Setpoint, and CoScreen.

What unites them is a need to communicate product evolution clearly while cutting the manual overhead of keeping everyone informed. Some are scaling a first product on a single branded page, others are managing multiple product lines and segmented audiences across a complex portfolio.

The platform adapts to both, which is why it holds up for organizations at very different stages of growth.

LaunchNotes is led by co-founders Tyler Davis, CEO, and Jake Brereton, COO, alongside Evan Michner as Director of Product, Adam Wardlow as Director of Product Marketing, and Jack Sneeringer as Director of Sales.

The team is deliberately weighted toward product, marketing, and operations leaders who have run release communication at scale rather than observed it from the outside.

That matters for a platform whose entire job is coordinating between product, go-to-market, and customers, because the workflows inside the product reflect how those functions actually hand work to each other in practice.

LaunchNotes was founded in 2020 by Tyler Davis, who serves as CEO, and Jake Brereton, who serves as COO. Both built the platform after experiencing firsthand how badly product communication breaks down inside fast-moving software organizations.

The wider leadership team is made up of product, marketing, and operations leaders who have worked inside that same release communication problem, which shapes how the workflows are designed and how the product thinks about stakeholder alignment.

That operator background is a core reason product teams at companies like Cvent, Toast, Atlassian, Cars.com, and Impact trust LaunchNotes with their product communications.

Every team ships, but not every team communicates, and that gap is where LaunchNotes started.

Great features go unnoticed, customers can't adopt what they don't know exists, and go-to-market teams can't support what they were never told was coming.

LaunchNotes was built as the infrastructure that closes that gap, connecting feedback, roadmap, and release communication so every stakeholder knows what's shipping, why it matters, and what to do next. The result: engineering output turns into adoption, alignment, and customer trust, rather than disappearing into a changelog nobody reads.