1. Customers
  2. Narmi

How Narmi turned product updates into a revenue driver

Narmi is a New York-based fintech company that helps regional banks, community banks, and credit unions deliver modern digital banking experiences through mobile banking, online banking, and digital account opening platforms.

Narmi used LaunchNotes to put its fast release pace in front of customers and prospects, and turned product updates into a reason to buy.

LaunchNotes has absolutely helped us increase sales velocity. We’re closing deals faster and more often.
Audrey Song
Sr. Product Marketing Manager

The situation

Narmi gives regional banks, community banks and credit unions the mobile banking, online banking and digital account opening that used to be reserved for the biggest institutions.

With roots in SaaS and agile development, Narmi ships new features, enhancements and fixes constantly. In banking, which is used to annual waterfall releases, that pace is a real selling point.

Banking is used to annual releases. We ship constantly, so our release process became a marketing driver.
Audrey Song, Sr. Product Marketing Manager
Narmi's LaunchNotes page
Narmi's LaunchNotes page was built to look and feel like an extension of their marketing site.

Why LaunchNotes

Narmi tried three approaches first:

  • Plain-text emails: well received, but lacked marketing polish
  • Their marketing automation tool: better quality, but a new campaign for every small update was a burden
  • The company blog: considered, but posting every update would have crowded out everything else

None gave customers one place to see every update in order. LaunchNotes did. The embeddable announcement widget, enterprise-grade branding and ease of use sealed it.

How they use it

  • One or two updates a month, from new features to redesigns and enhancements
  • A branded page that looks like an extension of Narmi's marketing site
  • Built into onboarding: every new customer is signed up to the page
  • In front of prospects: updates show the pace of innovation during the sales process

What changed

Streamlining updates saved time across marketing, product management and product ops. Putting that pace of innovation on display also helped Narmi's win rates, sales cycle length and cross-sells.

“By getting these updates in front of potential customers, we’ve been able to close deals faster and more frequently,” Audrey said.

Closing thought
LaunchNotes lets us showcase the pace of innovation you get with Narmi.
Audrey Song, Sr. Product Marketing Manager
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Frequently Asked Questions

Narmi treats its release process as a marketing driver, giving customers a single dedicated hub instead of scattering updates across emails and blog posts. That turned rapid development into a trust-building, growth-generating asset rather than just an engineering habit.

Seeing whether that model fits your own product is easiest on a demo, where you can walk through how a polished, chronological update hub would work for your customers.

Narmi has grown from a small startup into a fintech platform serving regional banks, community banks and credit unions across the country, and its communication had to scale with it.

LaunchNotes gives customers one definitive place to see every update, no matter how quickly the product evolves, with every new customer subscribed to the page during onboarding so nobody is left behind as the base expands. Centralizing updates in one branded hub prevents important releases from getting lost in inboxes, which matters more as both the product surface and the customer list grow.

Before LaunchNotes, sending a new marketing email for every small update was a burdensome process for the Narmi team. LaunchNotes streamlines this by letting them publish updates once and distribute them efficiently without recreating each message from scratch.

This removes much of the manual overhead that came with their previous marketing automation workflow. Saving that time lets the team keep communicating at the same speed they ship without adding friction.

Yes, Narmi considered posting product updates on its company blog but quickly realized that publishing every update there could distract from the blog as a whole. They needed a dedicated home for release communication that would not dilute their broader content.

LaunchNotes gave them exactly that: a separate hub purpose-built for chronological product updates. This separation keeps both the blog and the product updates focused and effective.

The Narmi team says the beauty of LaunchNotes is that it lets them showcase the pace of innovation they deliver. By making every release visible in one branded hub, the platform turns a rapid shipping cadence into a clear competitive signal.

Prospective and existing customers can see just how quickly the product is improving. Highlighting that momentum helps Narmi stand out in the crowded financial technology market.

Narmi provides a mobile, online, and digital account opening platform that regional and community financial institutions rely on, so clear communication of updates is essential. LaunchNotes gives Narmi a secure, branded home for sharing product changes with these institutions, all in one definitive place.

The platform's ability to present a polished chronological history fits the trust-sensitive nature of financial services. This makes LaunchNotes well suited to fintech teams that ship quickly and need to keep customers confident and informed.

Narmi builds customer trust by using LaunchNotes to consistently communicate the value and feature improvements it delivers at a rapid pace. For community financial institutions competing to offer intuitive, feature-rich digital platforms, seeing steady progress reassures them they chose the right partner.

A transparent, ongoing record of updates demonstrates momentum and commitment to the product. This is how clear product communication translates directly into stronger customer relationships.

Before LaunchNotes, Narmi started with basic plain text emails, which were well received but lacked the marketing polish the team wanted. Moving to a marketing automation tool improved quality, but gaps remained, since sending a separate email for every small update was burdensome.

Customers also had no dedicated page to visit for a chronological list of all updates, and using the company blog risked distracting from it. LaunchNotes solved these problems by providing a purpose-built hub for product updates.

Narmi's marketing leader realized that the company's fast pace of development could not only delight current customers but also attract new ones. That insight unlocked the idea that they could use their release process itself as a marketing driver.

LaunchNotes gave them the tools to act on it by turning each update into a polished, shareable announcement. This reframes product communication from a routine task into a genuine growth and retention lever.

Narmi uses LaunchNotes as its definitive home for all of its product updates, giving customers one dedicated place to follow every improvement. The team publishes through the platform once or twice every month, covering anything from new features to redesigns and broader enhancements.

As a fintech shipping at a rapid pace, Narmi needed a way to communicate updates as quickly as it was releasing them, and LaunchNotes provides a chronological, branded history of product changes without overloading the main website or blog. The page was built to look and feel like an extension of Narmi's marketing site, and every new customer is subscribed to it as part of onboarding.

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