1. Customers
  2. Cvent

How Cvent synchronized teams and drive better customer outcomes

$100K
ARR attributable to LaunchNotes
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15%
increase in email open rates
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20+
Products supported
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Cvent is a global meetings, events, and hospitality technology company that helps organizations manage events, engage attendees, and connect hotels and venues with group business opportunities. The company supports a large portfolio of event marketing, management, and hospitality solutions, serving enterprise customers across in-person, virtual, hybrid, and webinar programs. Cvent has 5,500+ employees worldwide and is widely recognized as a leading event technology provider.

LaunchNotes has revolutionized our communication strategy, aligning our internal teams and enhancing customer engagement to unprecedented levels.
Chad Waldrop, VP of Enterprise Sales

Challenge: Aligning Internal Teams and Enterprise Customers with a Multi-Product Portfolio

As a global leader in meetings, events, and hospitality technology, Cvent was looking for a better way to keep their 5,000+ customers and 1,100+ technology professionals in sync on their rapidly expanding portfolio of products. With 90 sprint teams shipping hundreds of features across 20+ products each year, the Cvent team turned to LaunchNotes to transform the way they communicate product change.

Cvent’s extensive product suite, powered by over $100M in annual R&D investment, presented significant communication challenges - lack of standardized communication workflows left account teams frequently uninformed about product releases, creating miscommunications, misalignment, and strained relationships between teams.

Prior to LaunchNotes, the joke in sales was that product releases escaped from Cvent, they didn't get launched. We would usually find out about a product release from a customer, which could put us in really challenging situations.
Chad Waldrop, VP of Enterprise Sales

Solution: LaunchNotes as the Central Hub for All Product Change

To address these challenges, Cvent's Product Operations team rolled out LaunchNotes as the single source of truth for all product change. Leveraging LaunchNotes' targeting and categorization, the team is now able to automatically alert stakeholders through:

  • Targeted posts: Ensuring the right information reaches the right audiences
  • Custom email digests: Leveraging LaunchNotes’ email templates and the Sendgrid integration
  • Slack product update notifications: Reaching internal stakeholders where they work every day with LaunchNotes' Slack integration
The visibility LaunchNotes provides into what's happening across our entire portfolio is invaluable. You can't keep all that in your head. Having that visual reference to quickly find information for a specific client need is a game changer.
Chad Waldrop, VP of Enterprise Sales

Results: Accelerated Sales Cycles and Account Expansion with Existing Accounts

We used LaunchNotes in a client meeting to review our product roadmap. The company we were meeting with quickly recognized that Cvent was investing in the development of the features they had requested. It completely changed the tone of the conversation and allowed us to move forward with them as a client. The impact of this being north of $100K ARR.
Chad Waldrop, VP of Enterprise Sales

LaunchNotes has transformed the way the Cvent team communicates product change, both internally and externally:

  • Product Managers now collaborate directly with Product Marketing in LaunchNotes on crafting release narratives, reducing cross-functional meetings
  • Sales leverages LaunchNotes' roadmapping functionality on client calls to proactively align Cvent's roadmap to key business objectives
  • 30-40% LaunchNotes email open rates, a 10-15% lift compared to average marketing sends  
  • Real-time visibility via LaunchNotes dashboards into subscriber growth (now 1,000+ customers and 2,000+ internal stakeholders)
Just today, I used LaunchNotes in an appointment to share a critical roadmap update with a global life sciences company that was waiting to move forward with a contract only until a specific feature was released. The ability for me to quickly share that feature release and for the client to subscribe to updates for that specific feature, was critical in securing a $50K+ order.
Chad Waldrop, VP of Enterprise Sales
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Frequently Asked Questions

Modern SaaS organizations rely on speed and transparency, and relying on manual, scattered methods for internal and external communication is no longer sufficient. A dedicated tool like LaunchNotes eliminates "launch amnesia" by providing a single source of truth for every update. By standardizing your release management and product announcements, you reduce the friction between engineering and GTM teams. This centralization creates professional, branded experiences for your customers while ensuring internal stakeholders are always aligned. Investing in a specialized platform allows you to scale your communication efforts as your product grows, saving your team hundreds of hours and preventing the confusion that typically results from using outdated, disconnected manual processes.

Brand consistency is the cornerstone of professional communication. LaunchNotes allows you to fully customize your new feature announcement UI to match your website’s look and feel, ensuring a seamless user experience. When your product updates look like a native part of your application, users are more likely to trust the information and engage with the new features. Our platform provides the design flexibility needed to maintain a polished, enterprise-level brand presence. By using LaunchNotes, you ensure that every product announcement reflects your company's high standards, building customer confidence and ensuring your communications are perceived as valuable and professional touchpoints rather than intrusive, generic marketing blasts.

LaunchNotes promotes seamless team collaboration by providing a single platform where product, marketing, and engineering can converge. By centralizing information, you eliminate the "us vs. them" mentality that often plagues product development. Marketing teams can preview upcoming releases, while support teams can access documentation to prepare for customer inquiries. Our product team alignment tools ensure that everyone is working from the same source of truth. By automating the sharing of updates and technical milestones, you reduce manual coordination tasks and foster a culture of transparency, ensuring the entire company is moving in lockstep to deliver maximum value to your end-users every single day.

Closing the feedback loop is essential for customer success, and LaunchNotes makes this process seamless. When a user’s requested feature is finally shipped, our platform can automatically notify them, demonstrating that your product management organization is data-driven and responsive. This transparency builds immense trust. By linking your public product roadmap with your feedback tools, you show users that their input directly influences your priorities. This engagement is a key strategy for driving user adoption, as customers feel a sense of ownership over the product's evolution. LaunchNotes enables this two-way conversation, turning your feedback channels into a powerful asset for customer satisfaction and long-term brand advocacy.

Retention is closely linked to how effectively you communicate the value of your product. LaunchNotes ensures that your customers are constantly aware of the improvements you are making, which builds a sense of partnership and commitment. By using our product update email templates and in-app widgets, you keep your brand top-of-mind. This regular cadence of updates highlights your responsiveness to feedback and bug fixes, which significantly reduces churn. Users who see active product evolution are much more likely to remain loyal. LaunchNotes provides the tools to make this continuous communication effortless, helping you foster a community that feels genuinely heard and valued by your product team.

In a B2B2C environment, LaunchNotes simplifies the complexity of communicating with both business partners and end-users. Our platform allows for segmented communication, so you can provide partners with the detailed internal communication for product launch they need, while end-users see a curated new feature announcement. By white-labeling the widget to match your partners' branding, you maintain a seamless experience that builds trust. LaunchNotes acts as the orchestrator for this multi-sided ecosystem, ensuring that your core message remains consistent across all channels. This level of control is vital for maintaining brand affinity and driving adoption across your entire partner network, regardless of the complexity.

Yes, LaunchNotes is designed specifically for organizations managing multiple product lines under one roof. Our platform allows you to create distinct update streams and categories, ensuring that users only receive relevant information. This prevents "notification fatigue" and helps your product management teams maintain focus on specific product goals. By providing a dashboard that offers visibility into your entire portfolio, you can easily identify which teams are shipping on time and which need additional support. It is the most scalable release management tool for organizations that have outgrown simple changelog solutions and need a more sophisticated, cross-functional approach to managing their complex product updates.

SaaS enterprises choose LaunchNotes because it provides an enterprise-grade solution that combines release management tools with powerful communication features. Unlike lightweight tools, we offer SOC 2 compliance, advanced SSO/SAML, and granular publishing permissions, ensuring that your data security remains a top priority. Our ability to manage multi-product portfolios makes us the ideal product management team platform for complex organizations. By centralizing feedback, roadmapping, and announcements, LaunchNotes gives leadership teams the visibility they need to optimize their GTM strategy. We provide the infrastructure and the security that large-scale companies require to maintain a professional, compliant, and highly efficient release lifecycle.

Enterprise teams utilize LaunchNotes to bridge the communication gap between engineering, sales, and marketing. Our platform acts as a source of truth for your product management organization, ensuring that everyone is working from the same script. By using LaunchNotes for product launch internal communication, you ensure that sales teams are fully enabled on new features before they hit the market. This alignment prevents silos and creates a more cohesive internal culture. By automating the flow of information, LaunchNotes allows large organizations to maintain high velocity and transparency, which is a major advantage for teams aiming to scale their impact across different global departments.

Companies leveraging LaunchNotes often see a significant increase in user adoption and a decrease in churn by effectively keeping their customers informed. Our platform turns release management into a measurable driver of growth, allowing you to track which updates lead to the most engagement. By providing a new product announcement UI that captures user attention, you ensure that your development investments are actually seen and utilized. This visibility directly impacts the bottom line, as users who understand and use your latest saas features are far more likely to renew. LaunchNotes provides the data and the delivery channels necessary to prove the business value of your product roadmap.

LaunchNotes fuels product-led growth by turning every engineering output into a high-impact marketing moment. By providing a centralized platform to communicate new features via email, Slack, and in-app widgets, we help companies keep their user base engaged and informed. This constant visibility into your product's evolution demonstrates momentum, which is essential for retaining customers and increasing lifetime value. Our product update announcement infrastructure ensures that your users see the value you are constantly delivering, which leads to higher user adoption rates. By professionalizing your release communications, you create a premium brand experience that encourages existing users to explore more of your product's capabilities.

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