1. Customers
  2. Cvent

How Cvent synchronized teams and drive better customer outcomes

$100K
ARR attributable to LaunchNotes
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15%
increase in email open rates
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20+
Products supported
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Cvent is a global meetings, events, and hospitality technology company that helps organizations manage events, engage attendees, and connect hotels and venues with group business opportunities. The company supports a large portfolio of event marketing, management, and hospitality solutions, serving enterprise customers across in-person, virtual, hybrid, and webinar programs. Cvent has 5,500+ employees worldwide and is widely recognized as a leading event technology provider.

LaunchNotes has revolutionized our communication strategy, aligning our internal teams and enhancing customer engagement to unprecedented levels.
Chad Waldrop, VP of Enterprise Sales

Challenge: Aligning Internal Teams and Enterprise Customers with a Multi-Product Portfolio

As a global leader in meetings, events, and hospitality technology, Cvent was looking for a better way to keep their 5,000+ customers and 1,100+ technology professionals in sync on their rapidly expanding portfolio of products. With 90 sprint teams shipping hundreds of features across 20+ products each year, the Cvent team turned to LaunchNotes to transform the way they communicate product change.

Cvent’s extensive product suite, powered by over $100M in annual R&D investment, presented significant communication challenges - lack of standardized communication workflows left account teams frequently uninformed about product releases, creating miscommunications, misalignment, and strained relationships between teams.

Prior to LaunchNotes, the joke in sales was that product releases escaped from Cvent, they didn't get launched. We would usually find out about a product release from a customer, which could put us in really challenging situations.
Chad Waldrop, VP of Enterprise Sales

Solution: LaunchNotes as the Central Hub for All Product Change

To address these challenges, Cvent's Product Operations team rolled out LaunchNotes as the single source of truth for all product change. Leveraging LaunchNotes' targeting and categorization, the team is now able to automatically alert stakeholders through:

  • Targeted posts: Ensuring the right information reaches the right audiences
  • Custom email digests: Leveraging LaunchNotes’ email templates and the Sendgrid integration
  • Slack product update notifications: Reaching internal stakeholders where they work every day with LaunchNotes' Slack integration
The visibility LaunchNotes provides into what's happening across our entire portfolio is invaluable. You can't keep all that in your head. Having that visual reference to quickly find information for a specific client need is a game changer.
Chad Waldrop, VP of Enterprise Sales

Results: Accelerated Sales Cycles and Account Expansion with Existing Accounts

We used LaunchNotes in a client meeting to review our product roadmap. The company we were meeting with quickly recognized that Cvent was investing in the development of the features they had requested. It completely changed the tone of the conversation and allowed us to move forward with them as a client. The impact of this being north of $100K ARR.
Chad Waldrop, VP of Enterprise Sales

LaunchNotes has transformed the way the Cvent team communicates product change, both internally and externally:

  • Product Managers now collaborate directly with Product Marketing in LaunchNotes on crafting release narratives, reducing cross-functional meetings
  • Sales leverages LaunchNotes' roadmapping functionality on client calls to proactively align Cvent's roadmap to key business objectives
  • 30-40% LaunchNotes email open rates, a 10-15% lift compared to average marketing sends  
  • Real-time visibility via LaunchNotes dashboards into subscriber growth (now 1,000+ customers and 2,000+ internal stakeholders)
Just today, I used LaunchNotes in an appointment to share a critical roadmap update with a global life sciences company that was waiting to move forward with a contract only until a specific feature was released. The ability for me to quickly share that feature release and for the client to subscribe to updates for that specific feature, was critical in securing a $50K+ order.
Chad Waldrop, VP of Enterprise Sales
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Frequently Asked Questions

Cvent's success came from treating product communication as a strategic, cross-functional discipline rather than an afterthought: centralizing every update in one platform, standardizing workflows, segmenting audiences, and using the roadmap itself as a revenue tool.

A demo is the most direct way to map those same practices to your own product portfolio and see where the biggest gains would come from.

As a global leader in meetings, events, and hospitality technology, Cvent needed a platform that could scale to more than 5,000 customers and 1,100 technology professionals without breaking down. LaunchNotes provides the segmentation, targeting, and enterprise-grade infrastructure required to keep everyone aligned across 90 sprint teams and 20-plus products.

The platform's ability to serve as one definitive record of all product change is what allows an organization of this size to maintain clarity and speed. This is why category-leading enterprises trust LaunchNotes for their release management lifecycle.

Cvent has built an audience of more than 3,000 LaunchNotes subscribers, split across over 1,000 external customers and more than 2,000 internal stakeholders. This gives the company real-time visibility into subscriber growth and engagement through LaunchNotes dashboards.

Being able to see exactly who is following which products helps the team measure the reach and impact of every announcement. That level of insight is essential for a global organization managing communication across a large and complex product suite.

Cvent reaches its audiences through several channels managed from one platform, including targeted posts on their LaunchNotes page, custom email digests built with LaunchNotes templates and the SendGrid integration, and Slack notifications for internal stakeholders.

This multi-channel approach ensures that whether someone is an external customer or an internal account manager, they receive the right information where they already work. Publishing once and amplifying everywhere eliminates the duplication and inconsistency that plagued their old process, a clear example of multi-channel product updates done at enterprise scale.

With LaunchNotes, Cvent's Product Managers now collaborate directly with Product Marketing on crafting release narratives inside a single shared workspace. This reduces the number of cross-functional meetings needed to prepare a launch, since the context and messaging already live in one place.

Product marketers can see live development progress and plan their feature launch announcements accordingly. The result is a more efficient release management process where engineering reality and marketing storytelling stay aligned.

Cvent's sales team uses the LaunchNotes roadmap directly in client meetings to proactively align the product direction with each account's business objectives. In one case, showing a prospect that Cvent was actively building their requested features shifted the tone of the conversation and helped close a deal worth more than 100K in ARR.

In another, quickly sharing a specific feature release and letting the client subscribe to updates for it was critical to securing a 50K order. This turns the visual product roadmap into a genuine revenue tool rather than just an internal planning artifact.

Cvent supports over 20 products powered by more than $100 million in annual R&D investment, so precise targeting is essential to avoid overwhelming any single audience. LaunchNotes lets the team categorize and segment updates so subscribers only receive the announcements relevant to the products they actually use.

This prevents notification fatigue while still giving every stakeholder full visibility into the changes that matter to them. Managing a multi-product portfolio from one dashboard is a core reason Cvent chose LaunchNotes as its release management tool.

Cvent has tied a single deal worth more than 100K in ARR directly to LaunchNotes after using its roadmap in a client meeting to show investment in requested features. Their product update emails now see open rates in the 30 to 40 percent range, a lift of roughly 10 to 15 percent compared to average marketing sends.

The team has also grown to more than 3,000 subscribers, including over 1,000 customers and 2,000 internal stakeholders, all tracked in real time through LaunchNotes dashboards. These outcomes show how a strong product communication platform can drive measurable revenue and engagement.

Before LaunchNotes, Cvent lacked standardized communication workflows, which meant account teams were frequently blindsided by product releases they had never heard about. As their VP of Enterprise Sales tells it, the running joke in sales was that releases escaped from Cvent rather than getting launched, and reps often learned about a new release from a customer.

This created miscommunication, misalignment, and strained relationships between product and go-to-market teams. LaunchNotes gave them a reliable release management process that keeps every department informed well before a feature ships.

Cvent relies on LaunchNotes as its definitive record of every product change across its portfolio, keeping internal teams and enterprise customers in sync. With 90 sprint teams shipping hundreds of features across more than 20 products each year, the Product Operations team uses targeted posts, custom email digests, and Slack notifications to make sure the right information reaches the right audience.

This standardized approach to internal product communication replaced the ad hoc workflows that once left account teams uninformed about releases. By centralizing everything in one product communication platform, Cvent turned its release management process into a coordinated, cross-functional effort rather than a source of friction.

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