How Property Finder replaced 100-person meetings with one weekly update

One email replaced a 100-person meeting

Every Friday, Property Finder's product team publishes the week's updates in LaunchNotes. By Monday, Sales, Customer Experience, Support, Marketing and Leadership have all read the same digest, and more than 85% of them open it. The monthly two-hour all-hands that used to do this job, with 75 to 110+ people in the room, is gone.

Before: every team had its own system, and nobody had the full picture

Property Finder is one of the fastest-shipping product organizations in MENA. For a long time, that speed created a paradox: the faster they shipped, the harder it was for the rest of the company to keep up.

Product updates were spread across well-meaning but incompatible systems. Every department had its own channel, its own format and its own timeline. No two updates looked alike, and nothing connected.

The moment that captured it: a customer sitting across from a Property Finder sales rep, asking about a feature they'd just been emailed about. The rep had no idea what they meant. The region's leading property platform was being caught out by its own announcements.

The best workaround was a monthly all-hands for Sales, Marketing, Customer Experience and Product: two hours long, with 75 to 110+ people in the room. It worked better than anything else they tried, but it was painful to organize and expensive to run.

The CRO, CPO and CMO met repeatedly about it. Everyone agreed the company needed one place for product updates, but no single team could own the fix, and with high staff churn every attempt ran out of steam.

We were shipping features all the time, but updates got lost in emails, threads and meetings. It caused internal conflict and distrust, and worst of all, a jarring customer experience that made us look disorganized.
Nader Rehaan, Head of Product Marketing, Property Finder

The solution: one product marketer decided to own the problem

Nader Rehaan, Head of Product Marketing, had seen enough. Instead of waiting on a cross-functional initiative that kept stalling, he went looking for a solution himself and evaluated several platforms before choosing LaunchNotes.

His criteria were deliberate: easy to understand, easy to implement and easy to repeat. Anything harder wouldn't get adopted.

Nothing came close to LaunchNotes for simplicity. Labels for every region, categories, weekly digests. It nailed what we needed without overcomplicating it.
Nader Rehaan, Head of Product Marketing, Property Finder

Buy-in was the harder part. After years of failed attempts, colleagues were wary of yet another system. The VP of B2B Marketing trusted Nader's instinct and approved a trial.

Setup took about two weeks of real effort. LaunchNotes ran as a standalone platform with manual weekly updates, and it worked right away.

The results: people walked over to say thank you

In the first week, traffic to Property Finder's LaunchNotes page grew every day. When the weekly digest launched a month later, open rates passed 85%. That's an internal product update email read by more than 85% of recipients, every week.

• 100% of sales reported being satisfied with product release awareness, for the first time in years
• 88% fewer cases of customer-facing teams lacking the information to answer customer concerns
• Leadership called it one of the best and most efficient solutions ever implemented at Property Finder
• The CEO featured it in the monthly company magazine as the top company-wide announcement
• 15+ months in use and renewed: the tool that finally stuck

The whole company runs on a Friday-to-Monday rhythm

LaunchNotes is now where Property Finder's product updates live. The process is simple enough that it holds.

Every team, from Sales and Customer Experience to Support, Marketing and Leadership, starts the week with the same information. No more contradictory newsletters. No more 2-hour, 100-person meetings to align on what shipped. No more sales reps hearing about features from customers first.

People from every corner of the office started coming by to thank us and tell us how incredible the platform was.
Nader Rehaan, Head of Product Marketing, Property Finder