Your product team ships great features. Make sure your customers know it
LaunchNotes standardizes, amplifies, and measures your release communications — at every stage, for every audience.
Your team ships the feature. Ensure the message ships with it.
LaunchNotes helps ensure every update reaches the right audience, in the right channel, with a consistent message — every time.
Understand your users. Speak directly to each audience.
Segment your product comms by product line, plan, or any custom attribute — the right message reaches the right person, every time.
“LaunchNotes has allowed us to dramatically improve our cadence of updates and regularly delight customers with targeted, meaningful communication.”
Publish once.
Amplify everywhere.
One announcement. Every channel updated in a single action. Consistent message. Zero duplication.
Integrates with your stack
Built for any workflow. Built to scale.
Templates
Build your release format once. Hit the right channels, in the right structure, automatically.
Collaborative editing
One shared draft. No version conflicts. Launch-ready copy, faster.
Permissions
Control who drafts, who reviews, and who publishes. Move fast without losing governance.
One platform for product, sales, and everything in between
Multi-channel delivery
Write once in LaunchNotes. Reach your subscribers wherever they are — in-app widget, Slack, Microsoft Teams, email, or RSS.
Pixel-perfect branding
Your announcements should look as good as your product. Full brand control with custom templates, fonts, colors, and white-label hosting.
Real-time analytics
Surface themes, track volume, and identify the requests that keep showing up.
Email digests
Automated, customizable email digests by product area, team, or date. The status-update meeting you can cancel.
See how the best product teams communicate their releases.
Product Manager, Product Marketer, Customer Success leader, or Product Ops professional? We have a use case built for your team.
Product Management
Product Marketing
Product Operations
Customer success
Don’t just take our word for it
300%
increase in product engagement
“LaunchNotes is the first tool I go to when I’m building a new product marketing strategy. It’s one platform that allows me to do everything.”
Audrey Song
VP of Marketing, Setpoint
“LaunchNotes is mission critical. With $100M annual R&D spend, we can’t afford for our customers not to know what we’re building.”
McNeel Keenan
VP of Product Management, CVENT
$100k+
in strategic account expansion
13%
lift in CSAT
“LaunchNotes has enabled us to build a standardized process for internal release readiness and enablement at scale.”
Melissa Edmonds
VP of Product Operations, SpotOn
4x
acceleration in product delivery
91%
email open rate
30%
faster release cycles
Enterprise-grade security, out of the box
SOC 2, Type II Certified
This SOC 2, Type II certification demonstrates our commitment to maintaining the necessary protocols to manage and mitigate risks related to enterprise-grade security, availability, compliance, and privacy.
One platform for product, marketing, and everything in between
Frequently asked questions
Automated release notes from jira dramatically increase your shipping velocity by removing the manual documentation bottleneck. Instead of spending hours at the end of every sprint gathering ticket details, your team can generate a draft in seconds with LaunchNotes. This real-time synchronization means that your release notes software is always accurate and ready to publish as soon as the code is live. This speed is critical in a continuous delivery environment where delays in communication can lead to user confusion. By automating this part of the multi-channel product updates workflow, you free up your product managers to focus on higher-value strategic tasks and future innovation.
Yes, LaunchNotes allows you to tailor your release notes template based on the specific audience segment. For example, you might want a more technical version for your developer community and a benefit-focused version for your business users. Our release notes software supports this segmentation through categories and labels. This ensures that every user receives information that is truly relevant to them, reducing "update fatigue." By providing personalized multi-channel product updates, you increase engagement and show your users that you understand their unique needs. This level of customization is a key advantage of using a dedicated platform over a static document.
LaunchNotes serves as a specialized product announcement tool that professionalizes how you share news. Unlike a generic blog, our platform is designed specifically for the product lifecycle, offering features like versioning, subscriber management, and feedback loops. It allows you to create polished announcements that include everything from video demos to technical documentation links. By using our release notes software, you can schedule announcements to coincide perfectly with your deployment schedule. This precision ensures that your marketing and engineering teams are always in sync. This professionalized approach to announcements helps elevate your brand and ensures your customers always feel informed and valued.
Multi-channel product updates ensure that your release notes don't get lost in a single, crowded channel. LaunchNotes allows you to broadcast your updates via email, Slack, in-app widgets, and your public site. This ensures that whether a user is checking their inbox or deep in your application, they see the latest improvements. This "broadcast everywhere" approach is essential for high-visibility releases. By using our release notes software, you can manage all these channels from one dashboard. This unified strategy increases the chances of your notes being read, leading to higher feature awareness and a stronger sense of product momentum among your users.
Effective release notes software acts as a proactive support tool. By clearly documenting bug fixes and UI changes, you answer common user questions before they result in a support ticket. LaunchNotes makes it easy for users to search past updates and find solutions to issues they might be experiencing. When you provide a reliable "what's new" section, users feel more empowered to explore the product themselves. This self-service transparency reduces the burden on your support team and improves the overall user experience. By integrating these notes into your multi-channel product updates, you ensure that help is always available where the user is.
Learning how to write release notes starts with understanding your audience's goals. Instead of listing technical specs, focus on the benefits of each change. Use clear, jargon-free language and include visuals where possible. LaunchNotes helps by providing AI writing assistance that can translate technical jargon into benefit-driven copy. We recommend keeping each entry concise and using bullet points for readability. By following these best practices within our release notes software, you can turn your updates into a source of delight for your users. This approach not only informs but also excites your community, leading to better feature adoption and overall customer satisfaction.
A product update email template is the primary vehicle for delivering your release news directly to your users' inboxes. LaunchNotes provides branded templates that ensure your email matches your web-based release page perfectly. This visual consistency builds trust and reinforces your brand identity. Our templates are optimized for high click-through rates, featuring prominent links to more detailed documentation. By using our release notes software to automate these emails, you ensure that every user is informed of the latest value you’ve added. This proactive outreach is essential for maintaining high engagement levels and ensuring that your multi-channel product updates reach their full potential.
LaunchNotes offers a variety of release notes template options tailored for the fast-paced SaaS industry. A great template should include a high-level summary, categorized updates (New, Improved, Fixed), and a clear call to action. Our templates are fully customizable to match your brand's look and feel, ensuring a professional presentation every time. By using a consistent structure, you make it easier for users to scan and find the most important information. This standardized approach, powered by our release notes software, ensures that your multi-channel product updates are always professional, scannable, and effective at driving user engagement across your entire customer base.
Creating automated release notes from jira is simple with LaunchNotes. Our deep integration allows you to sync Jira tickets directly to your release notes drafts. You can set rules to pull in specific labels or epics, which our AI then helps refine into customer-facing language. This eliminates the need for manual data entry and ensures your notes are always accurate to what was actually shipped. This automation saves your product managers hours of work every week and ensures that your release notes software is always up-to-date with the latest engineering progress, providing a seamless bridge between your development cycle and your customer communication.
When evaluating release notes software, prioritize tools that offer automation, multi-channel distribution, and deep integrations. LaunchNotes excels by allowing you to pull data directly from your dev environment, such as automated release notes from jira. Look for a platform that supports rich media, like videos and images, to make your notes more engaging. Additionally, your software should allow for audience segmentation, so users only see updates relevant to their specific plan or industry. By choosing a robust tool, you transform a manual task into a strategic growth driver that improves multi-channel product updates and significantly boosts user feature discovery and adoption.
